"Art for Action" is an innovative art auction event hosted at la HEAD Geneva in collaboration with the Swiss Red Cross. This elegant evening is designed not only as a one-time gala but as a catalyst for creating a vibrant, year-round community of art enthusiasts and philanthropists.
Meet the Artists
Step into the mind-bending world of Refik Anadol, a media artist and director who merges art, science, and technology to create groundbreaking immersive installations that challenge our perception of space and time. From partnering with tech giants to harnessing the power of AI in public art, Anadol's visionary work has captivated audiences worldwide.
More...
Lucas Zanotto is a designer, animator, director and founder of YATATOY, a company focusing on children's content. He has an unsurpassed talent for crafting simple, 3D-rendered shapes and infusing them with character, personality and child-friendly magic
Firmly rooted in abstraction, his approach uses layered sequencing that results in open-ended and subjective visual experiences. Villareal’s works often reference organic systems and evoke—but do not illustrate—atmospheric elements in that emergent and unexpected behavior occurs without a predetermined outcome
Jennifer Steinkamp is an American installation artist who works with video and new media in order to explore ideas about architectural space, motion, and perception.
Japan’s leading electronic composer and visual artist Ryoji Ikeda focuses on the essential characteristics of sound itself and that of visuals as light by means of both mathematical precision and mathematical aesthetics.
The Evening
| 2:00 PM - 6:00 PM | |
|---|---|
| Session reservation | |
| 6:00 PM - 6:30 PM | |
| Doors Open & Welcome Reception | Begin the evening with a warm welcome into a world where art meets action. Guests will be greeted with a selection of fine cocktails and the soothing melodies of a live music ensemble, setting the tone for an evening of elegance and purpose. |
| 7:00 PM - 8:00 PM | |
| Art Exhibition & Interactive Activitie | Explore a curated exhibition of breathtaking digital art pieces, each telling a story of innovation and creativity. Engage with interactive installations that respond to your touch and movement, offering a personal connection with the art. |
| 8:00 PM - 8:30 PM | |
| Opening Remarks & Keynote Speeches | The night unfolds with insightful speeches from leaders in the art and technology space, as well as a heartfelt address from the Swiss Red Cross, highlighting the powerful synergy between art and philanthropy. |
| 8:30 PM - 9:30 PM | |
| Live Auction | The excitement peaks as the live auction commences. Professional auctioneers will lead the bidding for the exquisite art pieces, with each bid contributing to the noble cause of the Swiss Red Cross. |
| 9:30 PM - 11:00 PM | |
| Dinner & Digital Art Performance | Savor a gourmet meal crafted by top chefs, accompanied by a mesmerizing performance from a digital artist. The fusion of culinary delights and visual wonders will create an unforgettable sensory experience. |